Google Promotion Codes in News

Nowadays lots of people who were advertising in Google Adwords are receiving some promotional coupons through with they can redeem upto Rs. 2500.00 worth clicks for FREE. There are certain terms and conditions, which are making advertisers unhappy to receive these coupons. The terms and conditions are as follows:

1. This coupon is applicable only for the accounts that are less than 14 days old. So it's of no use for the advertisers whose keywords quality and account history is already built and creating a new account means starting from scratch. (Don't know how DUAL ACCESS policy works with this)

2. Pre-pay customers need to activate their account first by recharging it with minimum Rs. 500. Then only the free amount can be used.

3. Post-pay customers need to fax their credit card details in a "Authorization Form" along with front and back impressions of their credit cards. (This step is required due to changes in RBI rules for post-pay billing system in India.)
This rule applies to every post-pay user who is changing his credit card or billing details.

There are no problems as such with the terms and conditions but it is beneficial for new advertisers who get encouraged to use Adwords for advertising their products and services online. But what are the benefits of sending these codes to existing advertisers who don't want to keep two accounts or shift their campaigns to the new account.

I think it is not beneficial for new advertisers as well in long run, because there is no enough support provided by Adwords to guide them in how to effectively use Adwords. Though they have training program, most of the new advertisers who hail from small industries, don't know where to find this program. I want to suggest that every new Adwords account should actively prompt their advertisers to go through the learning center for product related knowledge.

I find great potential in Adwords program to grow in niche level market in India because now people have started relying on internet for their day to day knowledge scoop on any kind of products & services.

For more knowledge on Adwords contact us.
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Why Adwords Editor?

There are thousands of pay per click (PPC) advertisers in this world who use Adwords for their day to day advertising and website traffic needs because it is an easy interface with clearly defined instructions on every step. There are so many tools available for free in Adwords for their advertisers. Such as analytics, reporting, ad preview, ads diagnostics, disapproved ads, keyword research tool, search based tool, traffic estimator tool and adwords editor.

I would like to talk about Adwords Editor because it makes your work faster and easier. You can download this tool from tools options available under OPPORTUNITIES tab. Click on "MORE TOOLS" option to see all the tools that are available under Adwords. The last tool that is mentioned in the list is "Adwords Editor". Download it and install in your system. You can find it by searching on Google also and download it. It is freely available for everyone.

Following are the things you can do easily with Adwords Editor (Assuming net speed of 256 kbps):

1. Bulk upload a campaign with thousands of keywords and multiple adgroups in minutes.
2. Edit bids of multiple keywords in few seconds.
3. Change the existing ads by deleting old ones and adding new ones.
4. Review all the changes to be done.
5. Export whole account in Excel sheet for creating backups of important settings.
6. Import backup of whole account through Excel sheet.
7. Works offline so you can keep your campaign changes ready, even if you cannot access internet and post the changes whenever you come online.
8. Replicate or shift the ads & keywords from one group to another by just drag and drop.

When you get use to Adwords Editor your worry of account management will be reduced. For small business advertisers who cannot hire a resource for his campaign management can really benefit a lot with this tool.

To learn more about Adwords Editor you can contact us to get detailed answers.

PPC Proposal by Clickadtrix

Pay Per Click or PPC Proposal

View more presentations from ppc freelancer.

Google Adwords is the advertisig interface of Google through which advertisers can post their ppc ads on Google search and content network. Anyone can signup in Google Adwords and create his campaign without any knowledge of coding or programming. But everyone cannot create a successful campaign in Adwords. Most of the advertisers end up spending high for their ads and stop running their campaign and move towards conventional advertising options. It Just require some patience and lots of reasearch to know about Adwords.

Google provides certifications to the people who have worked on Adwords and studied it well. This certification is called Google Adwords Professional Certification, which is not so easy to clear. There are certain terms and conditions to appear in the exam which you can Read Here.

After being a certified Google Adwords Professional you get the credibility that you are well versed with all the operations of Google Adwords interface and you are the expert in handling PPC campaigns. After clearing GAP exam following are the responsibilities of any Google Adwords Professional:

• Choosing the best structure for any PPC campaign.
• Choosing correct keywords with correct match types.
• Writing effective ad copies that comply with Google policies.
• Doing time to time bid optimization to ensure correct ad positions.
• Looking after best and poor performing elements of the campaign regularly.
• Smart selection of timing and budget for the campaigns.
• Selecting correct landing pages for every keyword.

There are uncountable qualities of an Adwords Professional. The major benefit of hiring a professional for your PPC campaign is that he knows how to better implement your money to convert it into great ROI. Clickadtrix has Certified Google Adwords professionals who can manage any kind of PPC campaign under compliance with Google Adwords Policies.

Online Marketing Data Analysis and Graphs

A very important step under campaign optimization is analysis of data. What is PPC data? Where it comes from? How to use it for account optimization? Why it is so important? Are some questions that can arise in the mind of any person who is new to PPC. But experienced PPC Professionals can just play with it like a cakewalk.

PPC data includes the details of impressions, clicks, CTR%(Click Through Rate), conversions, CR%(Conversion Rate), positions, bids, Keywords, Creatives, Adgroups that falls under PPC Campaigns.

There are three ways to get the PPC Data. First is very simple run a report in Adwords it will show data on the screen after completion of report. But in this case you cannot filter or alter the data after being generated. The second way of seeing the data is export the report in an excel sheet. The excel hunks use the excel formulas, tables and graphs to arrange the data in such a manner so that they can reach the conclusions easily. The third way to see the data is to use third party applications such as Dart Search, Make Me Top, Omniture etc to view the data and optimize it at the same place.

PPC data is basically collected to reach the conclusions and optimize the account accordingly. One simple example can be of few keywords in the account that are getting lots of impressions but no clicks, it concludes two things: one can be the position of those keywords is very low or another thing can be that adcreative is not attractive enough to catch the visitors. On the basis of these conclusions one will check for the position, current bid of the keywords and the adcreative associated with those keywords and then change them accordingly.

Data analysis is important because almost all the decisions regarding optimization are taken on the basis of data trends.

Graphs are equally important as the numbers in a report. It always backs your numerical facts. Mainly for them who have a boss who always want reasons and analysis for every action taken in the account (just joking).

Significance of Yahoo, MSN & Country Specific Search Engines for Advertisers

Google is supposed to be the best search engine for marketing the products and services by online advertisers, because of its reach among internet users. But the popularity has its own disadvantages like high competition, high cost and sometimes high CPA. Yahoo and MSN are other search engines which are popular among internet users and competition of advertisers is comparatively less than Google. Some other search engines are Rediff, Miva, Mirago, Looksmart, Guruji etc, but these are popular in specific countries.

It is good to not rely only on Google for the campaigns where conversions are important. To get maximum conversions other search engines can also be tested. Alteast 25% of the budget can be divided in Yahoo, MSN and other country specific search engines to see the profitability and then if response is good the ration of budget can be increased.

Search engines apart from Google usually generate less traffic but sometimes the quality of traffic is better than Google and therefore the chances of conversions in other search engines are better. Competition in other search engines is less and therefore even with the less number of impressions the probability of getting clicks is higher than Google.

The difficulty in other search engine advertising interfaces apart from Adwords is their tools. Adwords provide such tools, features and options that make it easy for advertisers to use it. Even Yahoo has some tools that make it managable but in other interfaces it is really difficult to edit the data or getting the reports. Because of which many advertisers don’t prefer search engines other than Google and Yahoo.

Putting time and effort in other search engines sometime don’t give any results, but a regular care and patience can return wonderful results.

Let Yor Adverts Catch the Eyes!

The second and very important thing in PPC is the ad creative or ad copy. This is the text which is read by the searchers to decide whether to click or not. Ad creative are one of the major factors responsible for CTR. If the ad copy is simple and informative it generally receives more clicks and the copy with complicated information and language receives less clicks.

There are certain things that can make an ad creative work miraculously:

Relevancy :- When we talk about keyword, ad creative and the landing page the first important thing is relevancy. A proper liaison between keywords, ad creative and landing page is very important for which, only those keywords should be use that are in landing page and then those keywords should be reflected in the ad creative.

Remember one thing that using keyword insertion in the ad creative doesn't mean that relevancy is improved because while evaluation search engines only consider the text used in the ad creative while uploading. It doesn't imagine the keyword insertion text replaced by the keyword of any ad group. So please properly group your keywords and then write the ad creative on the basis of the group.

Simplicity :- Use simple terms rather than long and complicated terms. Because a user take very less time in reading something and clicking on it online. If the language is not easily understandable then many people will bounce of from the ad text.

Informative :- Put as much qualities as you can put on the creative. If there are some special offers going on then compulsorily include them because it helps in boosting the sales up. The ad creative should express as much as possible about the products and services offered.

Correct Spellings, Grammer and Punctuation :- The ad text should be written correctly without spelling mistakes and abbreviations. Many search engines don't accept such ad creatives and disapprove them.

Correct and Meaningful Sentences :- In order to stuff more information in ad, the sentences in the ad creatives should not lose its meaning. While reading it should make proper sense. The ad text with less words and proper meaning perform better than meaningless, big sentences.

Call to action :- Call to action phrases are sentences that attract someone to perform some action like "Buy Now", "Order Now", "Visit Us" etc. These sentences make the ad look attractive and if an exclamation mark is used after these sentences than it looks good. But there are some action phrases that are not allowed in various search engines like "Click Here" or "Click Now" which refers to immediately perform some action.

Prohibited words in the ad :- There are certain words that cannot be used in the ad text without approval of search engine editorial team. Some of the examples of such words are:

• Name of the products that are not allowed to sell without government permission.
• Sex and Pornography related words.
• Non prescribed Drugs.
• Gambling related terms.
• Arms, Guns and related terms etc.

Usage of above mentioned terms depends upon the legal decisions of any country. Some products could be legal in some countries and some could not be legal in other countries.

Following link tells about the Google ad text editorial policies. The policies in other search engines are more or less similar to these guidelines:

Google Adwords ad creatives editorial policies

The ad creative should always be tested and monitored properly. If some ad creatives are not receiving clicks even after getting lots of impressions, at a proper position then it should be changed immediately.

For each ad group at least two ad creatives should be uploaded and then after sometime the ad creative that has not performed well should be changed. This activity can be repeated twice a month. It helps in improvement in the performance month by month. You should keep testing the new ad creatives for the ad groups because you never know which one is the best for your campaign. If you keep same ad creative and it performs well then also other ad creatives should be tried to make sure nothing is left behind for best performance of the account.

Google Quality Score

Quality Score is a Google Adwords term which is based on certain factors. This works like an interface assigns some points to each keyword out of 10 or 100, and highest the numbers means highest quality score and the highest quality score means high ranking in search engine. Quality score is very important for an advertiser because with good quality score your cost can be reduced to almost half without any effect on clicks and impressions.

Following factors directly effect Quality Score:

1. CTR% of a keyword: Low CTR of a keyword specifies that the ads shown on that keyword are not getting clicked and therefore are not of user interests. There could be two reasons for low CTR- lower position or irrelevant ad. It can be overcome by increasing the bids to show the ads at higher position or change the adcreative. Increasing the bids may increase the cost for some time but after achieving good CTR, minimum required bid goes down. But sometimes keyword remains costly because of the competitors bids and in such case the cost will not come down.

2. Relevancy: Relevancy is important for Google to decide that their end users (searchers) are getting best results and are not misleaded. Relevancy should exist between three elements - keyword, adcreative and the landing page. If an advertiser is able to crack this relevancy theory then he enjoys the top rankings without bidding high for his keywords.

Apart from above mentioned main factors there are certain hidden factors that are never disclosed.

Sometimes even with a Good CTR and relevant set of adgroups, keywords remain costly and don't give good results. For such cases the hidden factors could be responsible which can be your competitors quality, their landing page, your landing page problem or anything that you don't know.

Similar term is used in Overture as Quality Index, but in overture adcreatives are scaled rather than keywords. Fundamentals for measurement are same as adwords CTR, Relevancy and Other Hidden Factors.

There is nothing like a Quality Score or Quality Index in most of the search engines but they also use the same factors for ranking the keywords. So wether there is a name for this thing or not but ranking procedure works similar on all the search engines.

Always manage your campaings keeping in mind the known factors for achieving high quality score, it gives success not all the times but most of the times.

Read the Related Google Adwords Learning Center Lesson through the following link:
http://www.google.com/adwords/learningcenter/text/18754.html

Bid Optimization in PPC or Paid Search Marketing

Bid management is a regular process and is done to ensure proper positioning of the keywords in the sponsored listing. There are following steps that need to be followed for bid management:

1. The frequency of doing bid management varies from nature of products and services advertised. If the product has lots of competitors then bid management need to be done regularly in 2-3 days, but if the product is of unique nature and has very less competitors then bid management can be done within 6-7 days because chances of fall in position are very rare in such cases. Keeping a track of competitors is supplementary work for doing bid management.

2. For knowing the level of competition in market for the keywords pull a keyword report check the positions, if the keywords are showing above 15th to 20th position then there is high competition for such keyword. It can be checked by simply entering the search query on search engine and see who all are marketing their product on the keyword. If they are direct competitors then such keywords need to be monitored more frequently and if they are not direct competitors but offer products which are somehow related to our products then we need to narrow down the searches of such keyword by adding negative keyword in the adgroup or adding certain keywords in exact match type.

3. Start with pulling a keyword report of previous day. Keyword report returns the average position of all the times when a keyword gets impression. Taking recent data is a good practice for bid management.

4. Sort the report with average positions.

5. 1st to 4th position is the most noticed position so whatever is below 4th position need to be optimized.

6. Increase $0.15 - $0.20 on the keywords that are showing above 20th position.

7. Increase around $0.10 - $0.15 over the current bid on the keywords that are 10th to 20th position.

8. Increase bids by $0.05 - $0.10 for the keywords showing from 4th to 10th position.

9. Keep checking the positions of the keywords within decided interval for bid management if there is no improvement in positions after bidding then increase almost double amount of bid you increased last time, for e.g. if last time you increased bid by $0.05 then this time increase it by $0.07 or $0.10.

10. If there is some improvement in position then again increase the bid by same amount you increased last time until the keyword reaches desired position.

11. If there is drastic improvement in position then increase the bid by fewer amounts then you increased last time until the keyword reaches desired position.

12. After few days of bid management if you find that there are certain keywords which are at 1st and 2nd position getting good clicks but no conversions. Such keywords can get clicks even at 5th to 8th positions. Bids can be reduced by $0.05.

Bid management is not restricted to the above mentioned points; it always depends on the particular keyword, its CTR%, its past performance etc.

Match Types for keywords in PPC

Many people wonder about why we should use Exact and Phrase match type, though Broad match type works for all. But I would say that Broad match type keywords are like a lock that can be opened from any key and unwanted visitors can open and enter the room, Phrase match type is like a lock which can be opened by few keys, but not all so still there are chances to get unwanted visitors in the room, Exact match type is like a lock which can be opened by its own key and the people who know what they want and what they will get inside will only have those keys.

So the extract is broad match is used when we don't care about the quality of visitors, when we just want someone to visit the page and read the content. Phrase match is used when we want the traffic coming in includes a particular term in their queries and Exact match type is used when we want someone who exactly is searching for a product related to the landing page because in such cases chances of conversions are very high at a very low cost.

This can be cleared with an example. There is an account of rose shop dealing particularly in yellow roses (just an example) and a keyword

yellow roses (keyword)

is used in Broad match, so possibly it can attract the traffic for the keywords like

roses in yellow wass ( query)
roses with yellow ribbon
yellow and white roses

Ads will show if the two words of the keyword are used anywhere, in any sequence in the query. People searching such keywords may click on your ad in anticipation but it will not result in good conversions and as a result cost per conversion will be very high. Now suppose the same keyword is used in Phrase match type so following keywords can display the ad:

gift yellow roses
yellow roses pictures
wallpaper with yellow roses

Ads will only show if the full keyword is used as a phrase in the query without any change in sequence or variation but other keywords can prefix or suffix the phrase. In this case searchers are more targeted and only those who are searching for yellow roses will see the ad and chances of clicking on the ad and then purchasing the roses are little higher then broad match type.

In Exact match type the ads will show only when a person is exactly searching

yellow roses

So here the chances of person clicking on the ad and purchasing something is much higher than broad and phrase match type.

There is one more match type of keywords which is Negative match type. This is used when we don't want to display the ads when certain words are included in the search query. Such words could be the products, service or special offers that is not promised on the website. So if in the above examples of broad and phrase match if you add wallpaper, wass and pictures in negative match, people searching for such things will not see the ads for yellow roses and this can prevent unwanted visitors on the landing page.

Second thing is search engines look for relevancy of keyword with ad creative and landing page so if the keyword yellow roses is used in ad creative nicely and is present in the landing page quite a few times then the keyword display ads in a higher rank.

But in broad and phrase match type the variation of the keywords cannot be used in the ad creative and the landing page because of which quality score goes down for such keyword and as a result if any query matches the keyword exactly also it shows at a lower rank. So while using broad or phrase match type one should think about all the possible variations and then the unwanted words that are not related to the services can be added to negative match type.

All the Search Engine Marketing interfaces provide an option for match types but the names could be different.

In Google adwords the match types available are Broad, Phrase, Exact and Negative.
In Yahoo the match types are Advanced (works as broad match), Standard (works as exact match) and Excluded words (negative match).
MSN and other search engines more or less follow the match types of Google and Yahoo.

So if there is any confusion about match types please leave a comment below and I will answer the queries.